This article is sponsored by my investing service here on Substack. Read more here: The business of Alphabet Alphabet is best known for its search engine, Google. Google is where we all go when we want the answer to something we donโt know, or when we are looking for new products, resources, newspapers, journals, and much more. The business is quite extraordinary due to Googleโs ability to use the data from consumers to make targeted ads. They sell inorganic search results, so if a business wants their website to appear when a consumer writes โcarโ, they can pay Alphabet to get a โpromotedโ section at the very top.